The Studio

Right before the pandemic, JCPenney was converting one of their locations in Hurst, Texas,
to a concept which would elevate the perception of products and partner stores. I would eventually rebrand this as Photography by Lifetouch + Shutterfly.

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Logo

The intent of this logo was to bring a fun and elevated look to what had been the traditional JCPenney Portraits.

Brochure

The Studio would feature bold, solid color backgrounds which is represented here by the rainbow of colors. The shutter was used obviously for photography, but also as a nod to Shutterfly, the parent company.

BW logos

This logo needed to perform in a single color for in-store wall installations, as well as POS systems and point of purchase customer takeaways.

Collateral

To truly elevate the existing brand, every touchpoint needed to be accounted for.

Apparel

Studio employees needed a fresh and modern look for their in-store apparel.

Billboard and Wall Installation

To let the community know of their new look, JCPenney needed to make an impression. A billboard would spread the word while the wall installation would guide patrons through the store to the new studio space.

kind words

I am delighted with my new website.

It represents my company and my work in a way that I could not have done alone. In working with Adrian I have a design partner; someone to bounce ideas off of and develop a final product that is the better for it. Seriously, I learned volumes in the process and am actually enjoying updating my site. And when I can put the word "enjoy" along with "updating" and "Content Management System" together in a sentence, you know he's got to be good. Thanks Adrian.

Keri

Adrian was a creative dream to work with.

As a designer also trained in aesthetics, I always wonder how it will be partnering with a fellow creative individual-this partnership was fantastic. Adrian kindly listened to all of my ideas, sorted through them and transformed them into a beautiful finished product.

Jackie

Adrian has done some beautiful work for us.

As a big-picture kind of guy, he is able to grasp and translate our vision for the restaurant. He is truly talented and extremely user-friendly. It's clear that he takes pride in his work.

Matthew

Adrian understands what is necessary to assist a business in becoming successful.

He took the time to research other businesses and information related to the specifics of our business to provide us with all of the information needed to make successful decisions. This thoughtful approach let us know that he was equally invested in making our business a success.

Tom & Meghan

I have worked with Adrian on many occasions and will continue to do so for all of my web needs that arise

Why? No question is too small, communication is always timely and objective, suggestions are inspired, and the work is clean, effective, and very well crafted. To top it off I don't even need to meet with them, we have completed dozens of complex projects remotely, every one of them beautifully handled. I look no farther.

The Studio

SWIPE FOR DETAILS ➡

Logo

Brochure

BW logos

Collateral

Apparel

Billboard and Wall Installation

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Photography by Lifetouch + Shutterfly

Kristin Yost